This scatterplot is a ranking of the top Public Sector actors by the three drivers of trust: transparency, distinctiveness, and proximity.
Those actors in the top right are seen as the most trusted actors in the Public Sector. Public Sector actors enjoy a high level of transparency, demonstrating they are very active in communicating their role in creating sustainable markets. However, there is little differentiation in the language they use to discuss sustainable markets, meaning the Public Sector is not bringing a lot of innovation or new thinking to the conversation.
The SDG Pioneers is notable as it is a United Nations-backed initiative to highlight and recognize young business leaders who are aligning the work of their organizations with the UN Sustainable Development Goals. Clearly, this group of young entrepreneurs is talking about sustainability in a way that is different from many others in the Public Sector, even if they are not in close proximity with the other actors.