To help Handshake – a reputation and influence agency – better understand what makes organizations influential and how they can best use influence to achieve positive change for society, Ludke worked with the team at Handshake to create a bespoke index to rank companies on their influence.
Handshake’s Index is the first time that a standardized approach to measuring an organization’s influence, both positive and negative, is applied to a comprehensive range of metrics that together represent an organization’s financial, cultural, and social capital. The result is a measurement tool that provides leaders unique data about the scale, composition, and reach of their influence, and a tool that can be used to formulate strategy, promote effective resource deployment, and achieve competitive advantage.
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n developing the index, we questioned current orthodoxy on everything, from inherent biases in financial metrics to the importance of more established ESG indicators. This often led to the development of bespoke sub-indices made up of customized indicators.
Over the course of developing the Index, three metrics were identified that best measured the level of influence of an organization:
The results of the Index provided three important insights: